Spears may be a poised pop star with a mega-multi-platinum debut album, but at 18, she hasn’t escaped that awkward stage between childhood and maturity. More jaded listeners will hear the same slick soul-pop, metronomic beats and overwrought balladry as before, but, really, who cares what they think? Baby, One More Time,” Spears’ sophomore collection has all the brass and burble millennial adolescents expect from their ear candy. A chart-topping single might have been nice, but it hasn’t harmed the song’s legacy in the slightest.With such semi-engaging numbers as “Can’t Make You Love Me” strongly recalling the mechanical groove of her first hit, ". That’s over ten times more than the …Baby One More Time album opened with, and it gave Britney Spears the record for highest first-week sales for a female artist. The Oops!…I Did It Again album debuted at #1, selling 1.32 million copies in its first week. They’d employed a similar strategy just months earlier with *NSYNC, who forewent a probable #1 single with Bye Bye Bye but smashed sales records with No Strings Attached. There is a reason though Jive had their eye on those all-important album sales and chose not to issue a physical single.
It didn’t even come close, peaking at #9 on the Billboard Hot 100. Yet, even though Oops!…I Did It Again is among Britney Spears’ most distinctive hits it didn’t top the chart in America. Rarely again would she enjoy a consistent period of visible commercial success to this degree.
The track sold 124,000 copies in its first week to debut at #1, becoming Britney’s third single to do so in little over 12 months. Proving that she was not about to succumb to the sophomore slump, Oops!…I Did It Again was a massive hit in every territory that it was released, including the UK. It felt very much as if Britney Spears was in control – and in the loop – at all times. In that sense, Oops!…I Did It Again is immaculately realised, with several outfits that undoubtedly caused a particular demographic immense pleasure, but none which felt like they were exploiting their teenage star. However, this was still a point in her career where she was treading the line between prick-tease and role model. Britney’s red bodysuit is the defining look from the video. Even with such choice styling, the aesthetic retained a sense of cool and looked like it belonged in 2000. Instead, it’s applied in the loosest sense to the troupe of dancers, with their tin foil outfits paying homage to vintage sci-fi. The alien-theme could so easily have ended up looking kitsch. The best thing about the concept is that it never dictates the visuals. Now one of the most recognisable people in the world, the Oops!…I Did It Again video takes that one step further and places Britney on her own planet. Having experienced a meteoric rise to fame, she was no longer the girl next door. It pushes everything up to the next level and acts as a perfect metaphor for Britney Spears’ current position. Undoubtedly, what upped the ante for Oops!…I Did It Again was the music video.
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